As of the census of 2010, there were 29,243 people, 11,883 households, and 7,981 families residing in the town. The population density was 1,988.0 inhabitants per square mile (767.6 /km2). There were 12,393 housing units at an average density of 842.5 per square mile (325.3 /km2). The racial makeup of the town was 86.8% White, 5.4% African American, 0.2% Native American, 2.8% Asian, 2.9% from other races, and 1.8% from two or more races. Hispanic or Latino of any race were 10.6% of the population.
There were 11,883 households of which 29.8% had children under the age of 18 living with them, 53.3% were married couples living together, 9.7% had a female householder with no husband present, 4.2% had a male householder with no wife present, and 32.8% were non-families. 27.7% of all households were made up of individuals and 9.2% had someone living alone who was 65 years of age or older. The average household size was 2.45 and the average family size was 3.03.
The median age in the town was 40.9 years. 22.1% of residents were under the age of 18; 7.7% were between the ages of 18 and 24; 25.9% were from 25 to 44; 30.3% were from 45 to 64; and 14% were 65 years of age or older. The gender makeup of the town was 48.5% male and 51.5% female.
As of 2010, the median income for a household in the town was $66,160 while the mean income for a household in the town was $77,738. The median income for a family was $84,507 and the mean income for a family was $92,404. The estimated per capita income for the town was $31,983.